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Notícias

Innovation Acceleration - Inglês

      

Gail Dutton. Training. Minneapolis: Jan 2010. Vol. 47, Iss. 1; pg. 24, 2 pgs

Innovate and thrive, or stagnate and die. It's that simple. "Effectively" is the operative word, because not all good ideas translate into more innovative products or increased revenues. Alcatel-Lucent Belgium learned this after its "Stretch Your Mind" contest in 2005.

They're interested in big wins - ideas that can generate between 50 and 100 million euros within three to five years, says Guido Petit, Ph.D., senior director. So executives met with the Flanders Business School and developed the Alcatel-Lucent Entrepreneural Boot Camp to help innovators develop big ideas into viable business plans.

At the conclusion of the boot camp, the one business plan judged most likely to succeed goes on to the incubator stage for market validation and prototyping. In contrast to Alcatel-Lucent's emphasis on new products, Pfizer's innovative thought is directed toward transforming itself from a pill company to a health and wellness company .

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